In today's digital world, it's amazing how everything we need is just a click away. It’s pretty noticeable that mobile applications have become essential to the success of businesses. Whether it's for keeping track of our health or for shopping, it's like these apps have become a part of our daily routine. The way businesses are focusing on designing their mobile apps to better connect with customers, make their operations smoother, and keep customers coming back is really interesting.
With over 7.2 billion smartphones worldwide, the potential for mobile application software in businesses is nothing short of astronomical. That’s why, mobile app design must be a critical part of business strategy in the digital era. Since we have your attention now, we’d also like to mention the fact that the mobile app market is projected to grow at a CAGR of 14.3% from 2024 to 2030 making mobile app design a financial powerhouse for businesses.
Not only that! A well-designed user interface (UI) can increase a website's conversion rate by up to 200%, and user experience (UX) boosts conversion rates by up to 400%. Isn’t that something to ponder upon? Thus, with the potential of expanding any business, mobile applications can help your business achieve long-term success.
"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs
We, at Goldenflitch, totally agree with Steve Jobs, as a well-designed application not only captures users' attention but also encourages them to engage with the app repetitively. But what does the user see when he/she opens an application?
Well, the application interface is the first impression on the user and a vast percentage of an application’s first impressions are due to its design. Thus, developing a smooth and clean design will increase the chance of customer retention for your business.
Moreover, companies that invested in user experience design, have seen 42% of customer retention. As founder of the world’s biggest retailing company, Jeff Bezos, in an interview, emphasized the importance of user experience, “The best dollars spent are those we use to improve the customer experience”.
To enhance user experience, your business needs to have an effective mobile app design that boosts user satisfaction. Satisfied customers are more inclined to revisit and endorse the brand to others, thereby enabling your business to expand its reach over time.
Now, as we have stated the significance of mobile app design, we can explore more reasons why your business needs a mobile application. Well, as per a report by Statista, the global app market's revenue is expected to grow at an annual rate of 8.83% and reach $673.80 billion by 2027, highlighting their substantial impact on the global economy. Sounds convincing yet? If not, read along to find out how mobile app design is just what your business needs.
An intricately designed application boosts user involvement and makes it easier for customers to navigate through. This increased engagement has the potential to drive conversion rates and develop customer loyalty over time. How? Mobile app features like easy navigation, fast loading times, and responsiveness contribute to a positive user experience, hence increasing user satisfaction. A positive user experience builds trust between the user and the company, which also helps in brand recognition.
Communication is one of the most important trust-building factors for the success of a business. Mobile app design facilitates direct communication through push notifications, in-app messaging, and alerts, keeping users engaged and informed. For example, push notifications by Swiggy and Zomato India to keep customers informed and entertained demonstrates a witty marketing strategy that is only made possible by a strategically designed mobile application interface.
Smooth and appealing app design reinforces brand identity, helping users to recognize and trust the brand. Application design provides a stage for businesses to display their brand identity, putting upfront your company name, logo, and aura, consistently across all platforms. Thus, the stronger the adaptability of the user to the software, the stronger the customer loyalty and hence an increase in brand value. A report by Clutch proves that 42% of small businesses already have a mobile app, and an additional 30% plan to build one in the future to enhance brand visibility. This showcases the possibility of rapid growth in business while using mobile app design.
Mobile application has the potential to set apart your business in the rapidly growing market of the digital era. Investing in new designs and an innovative app structure proves the authenticity of a business. Apps provide valuable data and insights into customer behavior, preferences, and usage patterns that allow businesses to form strategies and perform for better results. The algorithm of apps like Netflix, suggests more shows based on the analysis of your recently watched content, thus increasing customer engagement and setting it apart from its competitors.
Mobile applications can help provide an alternate source of revenue through different value propositions, such as advertising, in-app purchases, and subscription models. According to recent studies, global consumer spending on mobile apps is expected to increase by 10% in 2024, reaching over $260 billion. This would be more than double the revenue reported in 2019. By using these monetization strategies, one can easily amplify the income of their business.
From managing inventory to customer services, mobile apps can come in handy with many business operations. The best examples would be digital transformation in retail businesses. They can track inventory, orders, purchases, and delivery, and can provide instant customer service support. Big retail companies like Amazon, Nykaa, etc, have an interface that analyzes user behavior with the help of their online activity and shows them products that might interest them. These applications support every activity from purchase to delivery, which sets them apart from other retailers while expanding their business tenfold. This, not only increases overall business performance but also reduces operational costs. According to a report from Business Insider, businesses that adopt mobile apps see a 50% increase in operational efficiency. There is a chance your business will reach its next goal 50% faster.
The use of mobile apps can facilitate targeted marketing campaigns for your business by using resources like user data and location. For example, the instigation of festival discounts on retail applications can only be made possible with the use of a mobile application design that collects data and uses it effectively. You can use referral codes for recommendations and special offers, which apps like Paytm and Gpay by Google use, for app-exclusive downloads and grow your business with the help of your customers. What a marketing cheat sheet right?
Have you ever visited a restaurant again after your first visit? We are sure you must have! What do you look for when you decide to revisit it? Well, Mobile applications offer a similar experience. If you like the aesthetics, ambiance, food, and services of a restaurant you are most likely to return to it. Similarly, if an application gives a user an out-of-the-box experience, they are most likely to return to it. According to a report by Statista, an average mobile user has 80 apps on their smartphone but revisits only 30 apps every month.
What must be the reason one might ask? Well, here we have listed a few…
First impressions leave a lasting impact on everybody. In the first few seconds of opening an app, the user judges it by how it looks and how fast it performs. So, while designing an app, focusing on its aesthetic appeal must be a key part of the strategy. Why? Because a pleasing design helps users stick to the application, it gives them time to explore and judge the remaining factors such as utility, performance, accessibility, etc. With this first point, our motto is to make the experience memorable for the user and keep them coming back to the app. Thus, quality aesthetics along with a functional design will not only make their interaction enjoyable but also memorable.
Now, after working on visuals, we need to focus on performance. You wouldn’t go to a fancy restaurant with bad food quality right? We crossed the eye of the user with quality visuals, now we need to keep them engaged and satisfy their interaction. Therefore, Our aim here is to make the experience easy for even a first-time user. Because an app that satisfies user needs and is easy to use would guarantee a revisit. Hence, a mobile application must have easy-to-use features (that reduce the learning curve), a logical flow in its transitions, and clear menus. We can make it more efficient by placing frequently used features within easy reach.
Now, after the performance, the focus should be on making the experience fast. Google, 53% of users will abandon a mobile site if it takes longer than three seconds to load. Hence, we need our pages to be fast-loading. Further, reduced cognitive load, and a bug-free application guarantee optimal performance, we have to keep our app tidy and avoid clutter to make it easy for users to reach their destination in the app without detours.
After ambiance and services, a restaurant that offers customized food! Wouldn’t it make the restaurant your favorite place to visit?
A well-designed application should be completely compatible with the user. What better way than making its contents personalized? We can instigate features in our mobile app design that use data analytics to increase the interest and engagement of customers by providing offers based on user preference and behavior. Tailored experiences make users feel valued, hence increasing overall satisfaction. 54% of users want to see content that’s personalized to their interests. We can also make our app customizable, with features such as themes, layouts, or notification settings, which would make the app more familiar and guarantee customer retention.
Now, adding the desert to your menu for a better user experience, we figured that a well-designed app would be an application that integrates seamlessly with other services and platforms, providing a cohesive user experience across different touchpoints, and supporting third-party integrations.
Integrating with other popular apps and services adds convenience and expands the app’s functionality. Services like social media, payment gateways, and deep linking (Social media apps like Instagram use this feature for social media marketing), etc. Ensuring a consistent user experience across different devices and operating systems helps maintain user trust and satisfaction (Google Drive is a good example of this feature).
For a business, its customers are its most valuable assets. Up until now, we have successfully understood the reasons behind focusing on an aesthetic mobile app design for your business. User-centric app design expands your business’s reach, builds a connection with users, and in turn, builds your brand value. All these reasons are in direct relation to user experience (UX).
Similarly, user experience is enhanced by applications that are well-designed, easy to use, and give trust to the end user, making them more likely to be used. Want to know why they are interconnected? We will see how…
Mobile app design provides a form of online marketing for your business. Your users must first learn about your business, which is a crucial aspect of their experience. Designing a mobile app that integrates ongoing marketing efforts will prominently feature your company name and logo, ultimately fostering brand recognition in the market. In turn, this will help your business stand out among larger competitors, making it easier for users to place their trust in you.
Once users recognize your brand and discover your app, the next crucial step involves their interaction with the app and the influence it has on your business. Developing a comprehensive app relevant to your industry will attract a wider customer base. If customers can utilize your app for various purposes for accessing content, learning, and purchasing products within the same platform, it improves the user experience and fosters customer retention.
The design, accessibility, and productivity of an application are necessary for a better user experience. A smooth application with resources that offer real value to the user, will make them feel the need to use your application more, resulting in the users providing a good and valuable app review. Therefore, good app reviews boost the trust and legitimacy of your application, which will expand reach.
Improving user experience is as important as establishing it, it is a continual process. Improvements must be made using user feedback to maintain a positive and user-friendly interface. Analyzing the requirements and needs of your customers and working on them would ensure the profitability and relevance of the app to the users. This builds a good brand image and boosts user experience.
Mobile app design that is directly proportional to a good user experience will help users trust your business. Gaining the trust of your users is a budding process in the realm of making your business reach heights of success. We, at Goldenflitch, value user experience - we understand that they are our biggest assets- and have a track record of building apps that provide outstanding results, one such example is Krishify.
Goldenflitch partnered with an agriculture-based application and revamped its whole interface. Krishify is an agriculture-focused application for the community of agriculture enthusiasts and farmers who come from diverse cultures.
With such a diverse audience, building this app was a challenge. The goal was to create an app that is engaging, easy to use, accessible, and informative for the farming community. So, we incorporated various thoughtful features, which are as follows:
The user has to simply install the application and a page for sign up would appear. We assessed that since our audience comes from diverse regions and speaks different languages, we allowed them to use their selective regional languages for ease of understanding and made the signup process easier, where they can sign up just by using their phone number, a simplistic experience.
The homepage of Krishify offers minimalistic widgets that can help you navigate through the application easily. Users can watch and/or post images and texts among the multiple tabs, they can view short videos and access relevant farming information, all in the app itself, it is like social media for farming people.
We revamped Krishify to be an all-rounder app, it offers everything agriculture-related, from video content, to detailed weather updates, and an efficient speech-to-text feature for posting. Making it easier for users to access everything in one place and a friendly user interface with smooth navigation and diverse accessibility.
Krishify has specialized retailing features, where users can sell and buy products in the app itself. We have used the personalizing features and integrated them into the interface, they collect and analyze data user-wise, thus it allows the user to make personalized updates.
To maximize app utility, we installed features that might come in handy for farmers, such as weather forecasts, details of crops, updated market prices, new and old schemes launched by the government, and calculators as financial tools.
We revamped the application, making it an all-rounder in the field of agriculture. The results are over 10 million downloads and a 40% increase in users within six months of redesign, enhancing retention and engagement of customers.
We heard you have an application design problem!
Well, worry not, our talented team of designers at Goldenflitch can rebrand your business with our robust mobile application design services which will leave your audience lingering with your new application. Our innovative design services mark us as a renowned creative design studio with a global footprint. Our diverse portfolio for application design has no limits, we believe in adaptability and versatility, so we value both, the business needs of our clients and the user experience of their targeted audience.
We have a team of solution-oriented people, who value user and client feedback. So, with our structured outlined process, we will make you walk with us through the whole design. Our designers are crafty and stay abreast with the latest trends and designs, so worry not, you will be delivered a visually stunning interface. It is a fast-moving world indeed, and in the realm of modernization, we will timely deliver your project with a quality design and no compromise in functionality. Let’s transform your business, contact us right away!
