A quick tech fact, by the time you finish reading this blog, there will be 2000+ websites, which amounts to a speed of 3 new websites every second, isn’t it fascinating!
Well, the reason for this is that we are part of a rapidly advancing civilization, racing ahead so quickly that it's hard for us to keep up with everything. Can you imagine that we have grown from approximately 10 websites in 1994 to 1.1 billion websites till now? So, what does it make you think? Isn’t it a huge difference?
So, it means that these days having a web presence is as important as having a name. We know that it wasn’t like that back in 2010 because people were just beginning to adapt to e-commerce facilities and were not technically advanced. But look at today’s situation, if users can’t find you on Google, they hardly trust your credibility.
This brings us to our point, even though having a web presence is necessary, revamping your website regularly with the ongoing design trends is just as important. But, don’t worry if your website looks just as ancient as the websites in the museum, we are here to help you redesign your website and be a part of the tech world.
A quick bit of semantics will help you better understand what a website redesign is. In a technical sense, it is a radical restructuring of the code, content, structure, and visuals of your pre-existing website. In layman's language, it is to modernize the smallest to most complex parts of your website so that it looks better and feels better, for example, a new color palette, typographic changes, new layout for pages, smoother transitions, and any other UX-enhancing features.
As we have already established the existence of billions of websites, so now, not only does your business need to have a web presence but you need to stand out with your website design. It is like refurbishing your house according to modern architecture. So, two questions can arise from here: How does one know if their website needs a redesign, and how to achieve it? Let’s answer these questions below.
If you're reading this post, you may be contemplating whether your website requires a refresh. Let's help you make a decision. Redesigning a website doesn't necessarily mean starting from scratch; it involves identifying specific areas that require attention, and in some cases, creating new pages from scratch.
Thorough research is a fundamental aspect of the redesign process as it helps us understand what works and what doesn't on the website. To achieve this, you need to answer a series of questions to pinpoint the areas of your website that need to be revamped.
1. Has your website design started to feel a little ancient?
2. Is your website getting you results?
3. Is the mobile design of your website responsive?
4. Is your website's conversion rate satisfactory?
5. Have you integrated social media channels?
6. Are you redesigning your brand?
7. Is your marketing and sales strategy working?
Let’s walk you through these questions one by one…
The world of design is constantly evolving due to the rapid advancements in technology. However, it's not necessary to adhere to every new trend and update your website to match the latest designs. Instead, it's essential to focus on your target audience and make changes accordingly.
So, how can you tell if your design is outdated? It's quite simple: if it looks old-fashioned compared to your competitors' websites or is less responsive and generates less traffic, then it's probably time for an update. A well-maintained website typically requires a redesign every 2 to 3 years. If you can't recall the last time your website was updated, check for flashy banners. If they're still there, it's definitely time for a new design!
The main purpose of having a website is to have a web presence to make the credibility of your business strong and at the same time, expand your reach.
Now, if your website is not generating enough traffic, then it is not optimized as per SEO standards, which will directly affect the SERP ranking of your page. Damaging the SERP ranking of your website is proven to be dangerous for business, how?
Well, Google is the most visited website of all time, with a soaring monthly traffic of 85.1 billion. This means there is a good chance that if you increase the SERP (search engine results pages) ranking of your website, a user is likely to stumble upon your site while looking for something else. To improve your SERP rank, you must create a website that meets Google's search engine optimization criteria. Along with other benefits, redesigning your website can make this possible.
Moving further with the questions, let’s talk about the mobile design adaptability of your website. With nearly 7.2 billion people worldwide owning smartphones, there is a higher likelihood of users searching for your business via mobile web browsers.
What does this mean? It implies that if your business isn't accessible in the mobile sphere, you could potentially miss out on 70% of traffic. As customer preferences evolve, the inability of users to easily navigate your business on their mobile devices can significantly impact your conversion rates. Addressing this issue requires revamping your website to ensure responsiveness across all screen sizes.
Are your website visits dropping lately? Do visitors often leave your website without checking it further? Or does your product page have high exit rates? All this could mean that the expectations of your target audience are changing and your website is failing to adapt to their needs.
Analyze the web analytics of your website, which will give you a clear picture of how the visitors are reaching your website and when and why they are leaving it. There are chances that your business must have upgraded its e-commerce section but your website hasn’t followed through. You need to keep your website updated with changes in your business.
Adaptability to new methods of commercialization is an important step in keeping your business smooth in modern days. It is almost disbelieving how Instagram came to being in 2010 and today it is one of the major online marketing spheres. The importance of social media marketing is beyond doubt necessary for business.
Having social media handles helps create a vast audience, maintains relationships with the consumer, and promotes the brand. So, if your website was created before social media marketing was necessary, this is your sign to add easily identifiable icons of your social media channels on your business website.
If you are thinking of redesigning your brand, no better way than revamping the website design of your business to present your audience with a fresh perspective.
If you are changing your logo, themes, layouts, product prizes, or descriptions, and they are not updated on your business website, how do you plan on making the consumers aware of your brand’s fresh look? Your website needs to scream loud and clear about your brand’s visions and motives.
Now that we have accessed almost every part of how a website helps your business, the reasons why it might be lacking, and how one or most of the above features need redesigning for business advancements. If your answer to all the above questions doesn’t give you a reason to revamp your website design, this one might.
Websites don't just give your business an online presence, they help you build your consumer sphere. Business strategies are changing just as rapidly, these changes if not incorporated into your website, would cause a huge sales business. Are your visitors reaching your product page but leaving your website from there? That is a sign of poor digital marketing, likely meaning that your product description might not be updated. If the traffic of your website and your consumer conversion rate is low, your website is not helping your business, you need to revamp it so it supports your marketing strategies.
Now that we have established why your website needs a redesign, you might question, Why is it necessary for your business and how does it help in building your brand?
Let’s see why your brand needs a new website design.
Upon reaching this question, it should be evident from the aforementioned reasons that your website is in need of an upgrade. Regarding the advantages of a redesign, there are numerous benefits to be gained, which we will delve into below.
Website design goes beyond merely aligning your website's appearance with your brand. While having an aesthetically appealing website is important, it represents only a small part of what should be the overall objective. The primary aim of a website redesign should be to contribute to the achievement of your business objectives. Here's how an overhaul would be advantageous:
A website redesign is a good opportunity to craft a brand personality for your unique brand identity. You can tell your brand story through your website, and narrate your brand which will help you cultivate trust and recognition in your audience. You can leave a lasting impression on your audience by cultivating brand-new designs without modern trends.
User experience is critical for business growth, and a redesign project for your website design can elevate it. When you circle out areas in your website that need a redesign, they are mostly because they are affecting your customer conversion rate, which becomes a problem for your business.
And to solve that, we need a properly functioning website with smooth navigation, and visually appealing layouts, that captivate visitors and encourage them to explore your website deeply.
So, when you get a newly furbished website, with a fresh and modern look, it gives your users an immersive and enjoyable shopping experience, which in turn increases the conversion rate and revenue of your business.
Happy customer, Happy Business!
With an innovative perception of your brand and an improved user experience, the potential of your website to drive conversion rates. Businesses that undergo a website redesign have proven to increase revenue rates by 10-20%, which proves the return on investment of revamping your website.
So, by analyzing user intent and incorporating necessary designs strategically into your website redesign, you increase the effectiveness of your website as a powerful sales tool for your business.
By incorporating a modern design into your website, you have updated it with the latest trends and SEO practices, that is, encompassing detailed keyword research and an on-page SEO strategy that puts in motion an organic growth in site traffic, which will boost your site’s discoverability.
Also, instigation of SEO trends and ensuring SEO NAP (Name, Address, Phone Number) consistency help increase the SERP ( search engine result page) ranking of your website, which will in turn increase the chances of visitors stumbling upon your website when they are not even searching for something relevant.
Content auditing for your website enables you to circle out outdated and irrelevant material. So, while redesigning, you can optimize and develop high-quality and informative content for your website. This will in turn increase the overall functionality of your website, which will help visitors to easily understand the motive of your brand and services.
You can breathe new life into your business’s online reputation using in-depth analysis of customer feedback, and strategic incorporation of user-centric elements, throughout your website redesign process. By embracing the speed of new technological advancements and incorporating your website with a new design, you increase engagement, visibility, and customer loyalty among your audience.
Since we have established that your website needs a redesign and also how a website redesign can help a drowning business, we can now move to the next step in revamping a website. You are now aware of the return on investment that a website redesign can offer, but how much investment does it take for a website redesign? Let’s look into it:
As you can guess, a website redesign is not just a visual update. While you can focus solely on refurbishing the appearance of your website, a strategic redesign would also focus on the usability and functionality of your site. Designers classify website redesigns into four different categories:
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Now, the most influential cost-deciding factor of web redesign would be their size. Sizes can range from small (1 to 50 pages) to medium(50 to 150 pages) to large websites (up to 250 pages). Keeping in mind the size and design factors of your website, you can determine an estimation of what it might cost you.
Here is a chart of estimated costs for your reference:
These are all probable cases of how much a website redesign can cost you. So now, you must have a picture of what you want. We have provided you with all the possible information on website redesign, but don’t worry, we will not leave you hanging, we will tell you how to achieve it too. Yes! We have got you covered on that too, read along.
Considering the fast-paced world of technology, if you've realized that your website is in need of a new design, it's natural to feel concerned.
However, you can entrust your worries to our team of talented designers at Goldenflitch. We specialize in creating visually appealing websites that will make a lasting impact on your audience. Our design team will renovate your website based on your specific requirements, conducting a thorough analysis of your customer's evolving needs. We are committed to delivering a website so captivating that it will captivate your audience and leave a lasting impression.
Through website mockups and SEO-friendly architecture, we ensure that your users encounter a design unlike any other. Let's get in touch and give your business a fresh new look.
On average, a website redesign will take anywhere between 3 to 9 months depending upon the changes required.
Although the reasons for website redesign depend upon your business goals. It is also important to rebrand your business, improve functionality to elevate user experience, and increase your site traffic for more reach.
