Your SaaS pricing page is where your customers end up when they're ready to make a decision. After going through all the steps in the process, it's super important that the page encourages them to click that ‘buy’ button.
A report says that 94 percent of first impressions come from how a website looks. Therefore, when designing a SaaS website, it's super important to focus on things that grab visitors' attention right away and make them stay on the page longer.
A good pricing page design helps your customers decide and sign up. So, what makes a SaaS pricing page design good? Let’s break it down in detail.
If people can't easily figure out how much your SaaS product costs or how to subscribe, they might not sign up. This means you could be wasting a lot of time and money on marketing just because your pricing page isn't clear.
That’s why, having a straightforward SaaS pricing page is super important as it helps users understand the important details and builds trust. A well-designed pricing page can turn visitors into subscribers and, hopefully, paying customers.
So, make sure your SaaS pricing page looks like it belongs with the rest of your website. The design, colors, and overall style should match. To help you easily understand and take action, here are eight important things your pricing page needs.
When setting up your pricing page, imagine it as a clean and tidy space where users can easily find what they need. Create a design that doesn't overwhelm your potential clients- leave some breathing room around different sections. So, make sure to use straightforward menus and tables to showcase your pricing options. By emphasizing key details, you ensure that users quickly catch the most important information.
Before putting words on the page, think about what matters most to your users. Chat with the teams that often talk to the clients as they have valuable insights into what customers are usually curious about when it comes to pricing. Take a look at how other companies present their prices and make the changes accordingly because it's a good way to get inspiration for your approach.
If your product comes with different prices for different user types, make it crystal clear. Guide users by explaining which option suits whom and for what. For instance, one might be ideal for professionals while another for more casual users. Alternatively, you can group pricing tiers based on business size or the number of customers someone has. Sometimes, suggesting a particular option can be helpful for decision-making.
Allow users to choose how often they want to pay- whether it's every month, annually, or with a custom plan. Make the annual option appealing by offering a discount or illustrating its long-term benefits. Taking this approach can actually help you out in attracting potential clients in the long run.
Design buttons in such a way that tell users what action to take, such as ‘Learn More’ or ‘Buy Now’. So, it’s of utmost importance to strategically place these buttons where they are easily visible. It’s also essential to use inviting colors and regularly test their effectiveness to see if you’re headed in the right direction or not. Be open to making changes if needed.
If your product offers a free trial or a demo, make sure to shout it out and highlight it in the best way possible. As potential customers might want to explore your product in detail before committing to payment. Therefore, make sure they know about these options so you don't lose out on potential conversions.
It’s necessary to put forward and share what users are saying about your product. Always make sure to use reviews that tell stories or showcase success with numbers. Position these testimonials where users can easily spot them, ideally before they make the decision to buy.
Be proactive by addressing common questions on your pricing page. This not only equips potential customers with the information they need but also saves your sales team time. Think of it as providing a user manual right on the page, ensuring customers are well-informed without the need for extra inquiries.
Therefore, making a good pricing page might seem easy, but just putting everything on the list won't do the trick. To create a page that really convinces people to subscribe, you need to understand how people think and what your audience likes and doesn't like.
If you combine careful research about your users with good design ideas, you can make a pricing page that shows how great your product is. It will also encourage people to click that ‘subscribe’ button. It's about making your page not just look good, but also speak to your customers in a way that makes them want to join in.
Creating a high-converting pricing page can be challenging, but the positive news is that it involves both science and art. This implies that established best practices can be applied during the design process of a pricing page.
Without delay, let's read about the 8 practices that will assist you in designing top-notch pricing pages!
Provide a limited number of pricing plans to avoid overwhelming customers with choices, which can lead to analysis paralysis. Too many options make decision-making difficult and can leave customers feeling less satisfied with their choices. Instead, opt for a transparent pricing structure based on clear models such as the number of team members or available features. Tailor each plan to target different buyer personas, ensuring simplicity on the pricing page without excluding potential customers.
An exemplary model to follow is Shopify:
Shopify's pricing page succeeds because it:
Showcasing specific plans on your pricing page can effectively draw attention to offerings that deliver exceptional value or yield substantial revenue. This strategy streamlines the decision-making process for potential customers by emphasizing the options you recommend.
Consider Zoom's approach as an example:
Key Elements of Zoom’s Success:
This approach ensures that customers are directed towards options that stand out in terms of value, making their decision-making process more straightforward and efficient.
Providing a discount for customers who opt for an annual payment arrangement proves effective in reducing customer turnover by encouraging prolonged commitments. It is crucial, however, to ensure that this discount strategy does not compromise the overall product experience, as annual plans should not serve as a workaround for addressing potential issues within the product.
Offering annual discounts not only serves as an incentive for users to commit to a longer duration but also builds a sense of perceived value, motivating customers to finalize their purchases. To enhance the appeal, consider introducing urgency by presenting annual discounts as limited-time offers or exclusively extending them to users currently on a free plan.
A case in point is Slack's approach:
Slack's pricing page is effective because it:
This approach not only attracts potential customers by highlighting the financial benefits but also emphasizes the substantial savings they can secure through an annual commitment, making it a compelling offer.
Presenting transparent pricing tiers without concealed fees is essential for a user-friendly experience on your pricing pages. The most detrimental examples involve luring users in with an initial low-cost plan and then springing hidden fees on them. To ensure clarity and foster trust, your pricing structure should be straightforward, eliminating any barriers to conversion.
Steering clear of hidden fees and providing a transparent breakdown of the total cost on your pricing pages is not only beneficial for customer satisfaction but also shields your business from potential negative reviews. Transparent pricing facilitates a clearer understanding of the value customers receive.
An example of a company with a transparent pricing approach is Dropbox:
This commitment to clarity helps users make informed decisions about which plan best suits their requirements, contributing to a positive customer experience.
A pricing table for plan comparison is a crucial element of a pricing page, serving as a focal point for showcasing the relative value of each tier. These tables simplify the decision-making process for visitors, enabling them to quickly assess usage limits and feature inclusions across different plans.
An excellent example of an effective pricing page is found in Mailchimp.
Here's why Mailchimp's approach works well:
The most effective pricing pages often originate from SaaS companies that empower potential customers to tailor plans according to their requirements. This approach surpasses the complexity of creating numerous plans for each buyer persona, preventing confusion for every visitor to the site.
Customization features enable prospects to determine the price, utilizing a slider to reflect their anticipated usage or adopting a pay-as-you-go pricing strategy, thereby lowering the entry barrier. Users under a usage-based pricing model are likely to naturally upgrade their subscriptions as their needs evolve.
Take Kissmetrics, for instance:
What makes it successful:
Facilitating prospective users to assess the cost of various plans according to their specific requirements and use cases empowers them to identify the most suitable pricing option independently. This approach fosters a self-service decision-making process, eliminating conversion obstacles and diminishing the necessity for engaging with sales representatives.
Take AWS as an example:
Why it is effective:
A compelling call-to-action (CTA) with engaging microcopy catalyzes encouraging potential leads to take the next step, whether it involves signing up for a free trial, opting for a freemium plan, or making their initial purchase. The effectiveness of the CTA is amplified when it is prominently featured- be it through size, color, or strategic placement- resulting in higher conversion rates.
Consider the case of Loom:
Loom's pricing page succeeds because it:
Many pricing pages often fail to fulfill their crucial role effectively. However, implementing the proven strategies outlined above for a pricing page that converts well can influence user behavior, increasing the likelihood of sign-ups for either a paid plan or a free trial option.
HubSpot's pricing page is a model of clarity, presenting distinct tiers with well-defined features. Each tier caters to specific business needs, providing users with a clear understanding of what they get at each pricing level. This transparency helps users make informed decisions based on their requirements and builds trust in the platform.
Trello's pricing page includes a visually appealing layout and incorporates icons with concise descriptions to represent plan features. This visual representation simplifies complex information, making it more accessible to users. The use of visuals aids in quicker comprehension and helps in upgrading the overall user experience.
Salesforce's pricing page highlights its commitment to customization. By showcasing the flexibility of its plans, Salesforce appeals to businesses with unique needs and varying scales. The emphasis on adaptability positions Salesforce as a versatile solution capable of evolving with the dynamic requirements of diverse industries.
Google Workspace jumps straight into action with a concise headline followed by a clear pricing structure. The use of visual icons illustrates the various Google tools, making it easy for users to grasp what's included.
Zendesk's pricing strategy includes trial incentives, allowing users to experience premium features before committing. This not only reduces the barrier to entry but also gives users a firsthand experience of the platform's capabilities. Offering trials serves as a powerful conversion tool, encouraging users to upgrade based on their positive trial experiences.
Stripe's pricing page stands out for its transparent billing practices. Clearly outlining transaction fees, subscription costs, and other charges builds trust with users. The commitment to transparency fosters a sense of reliability which is a crucial factor for businesses relying on Stripe for their payment processing needs.
Canva's pricing page is a testament to user-centric design. Information is presented in a visually appealing and easily digestible format, ensuring that users can quickly navigate and comprehend the various plans. This focus on user experience reflects Canva's commitment to making its creative platform accessible to users with varying design needs.
Asana's pricing page effectively showcases its collaborative features. By highlighting how its plans facilitate teamwork, project management, and communication, Asana communicates the collaborative advantages of upgrading to a premium subscription. This approach resonates with businesses looking for comprehensive solutions that enhance team collaboration and productivity.
Airtable's pricing page emphasizes flexible customization, tailoring plans to cater to a variety of use cases. Users are empowered to choose plans that align precisely with their unique requirements. This flexibility positions Airtable as a versatile tool capable of adapting to diverse workflows and business processes.
DocuSign strategically emphasizes security and compliance features on its pricing page. This approach reassures users about the safety of their documents, making it a compelling choice for businesses prioritizing data protection. The emphasis on security aligns with the trustworthiness required for handling sensitive information, establishing DocuSign as a reliable partner for secure document transactions.
These 10 examples of SaaS pricing pages can serve as inspiration for designing your creative page to showcase your product. Also, make sure that your pricing page uses straightforward language and features a simple layout to avoid any misleading marketing tactics in providing a customer-friendly experience.
We, at Goldenflitch, are here to assist you in creating a top-notch pricing page for your SaaS business. We understand the importance of simplicity and clarity in communication. Our approach involves designing a pricing page that isn't just a bunch of numbers but a user-friendly tool that speaks directly to your customers.
Our team worked together to understand what makes Tranzact special, where they stand in their industry, and who they want to talk to. For us, as a team, it was all about making a pricing page that works well and makes sense for everyone.
We made the pricing page easier to use by simplifying it so that users can quickly find important information that they need before buying the plan. The page has a collapsible menu to make things simpler and tidier.
In response to common questions, we put together a helpful FAQ section. It's like a simple guide that answers what people often wonder about TranZact. This makes it easy for everyone to get the information they need without any confusion.
We made a section that helps keep track of all the things needed to make products. It lists what's needed, how much, and how much it costs. This makes managing products easier and more organized.
We also added a section for extra features you can add to your plan. This way, you can pick what you need, and it's all in one place. It makes choosing the right plan even more straightforward and customizable for you.
We've put the free pricing plan right at the top, like putting the best stuff at the beginning of a story. This way, users see the free plan right away, making it easy and enticing for them to get started. It's like offering a taste test before diving into the full experience.
$8M
Funding
28%
Increased Retention Rate
10,000+
SME Manufacturers
Therefore, with Goldenflitch, you can expect a pricing page that is easy to understand and resonates with your audience, ultimately driving higher conversions and building trust in your SaaS business. We are committed to making your pricing page a powerful tool that turns potential customers into satisfied clients. So, get in touch with us right away!
